I created this product video for Helu, a financial planning and reporting tool, to showcase how it simplifies accounting and financial management. The goal was to present Helu’s key features in a clear, engaging, and visually appealing way, making complex financial processes feel more intuitive and effortless.
Since there was no existing branded illustration style, I also took on the role of art director, developing a cohesive visual language that aligned with Helu’s brand identity. This included designing custom illustrations and animations to ensure a consistent and professional look across the video.
Using motion design and storytelling, I highlighted how Helu helps users streamline accounting, save time, and make data-driven decisions with ease. The result is a polished, informative, and visually compelling product video that effectively communicates Helu’s value to its audience.
('helu' is the hawaiian word for 'numbers', this was the main inspiration if the storyline)
