For this project, I had to refresh the visual style of Salesforce’s whiteboard animations, adapting their strict brand guidelines while refreshing the illustration and icon style. This included updating character designs and refining the overall look to ensure consistency across their marketing materials, and give some dynamism to the motion design approach too.
As Salesforce is a global leader, having my illustrations featured on their official website is a major milestone. The new designs bring a modern, cohesive, and engaging feel to their content while staying true to their established brand identity.
